Stratégie de communication

  • Élaboration de stratégies sur mesure (digitale, éditoriale, événementielle)

  • Positionnement de marque et storytelling stratégique

  • Création de campagnes à forte valeur émotionnelle

Rédaction & Copywriting

  • Rédaction de contenus (posts réseaux sociaux, scripts, blogs, newsletters…)

  • Copywriting orienté conversion et engagement

  • Maîtrise de l’écriture émotionnelle et de l’humour noir intelligent

Marketing digital

  • Conception et pilotage de campagnes marketing sur les réseaux sociaux

  • Stratégie de contenu (calendrier éditorial, formats, angles)

  • Community management stratégique et croissance organique

Branding

  • Construction d’univers de marque cohérents et différenciants

  • Naming, slogans, chartes éditoriales

  • Accompagnement à la structuration d'une marque personnelle ou d'entreprise

Psychologie & comportement du consommateur

  • Analyse fine des croyances, blocages, motivations et déclencheurs d’achat

  • Conception de messages qui parlent à l’inconscient du public

  • Utilisation de la psychologie dans la vente, la négociation et le positionnement

A laptop displaying a graphical design program with multiple small thumbnails on the screen, placed on a desk. Two camera lenses are positioned on either side of the laptop, and the background shows a softly lit room with a large window.
A laptop displaying a graphical design program with multiple small thumbnails on the screen, placed on a desk. Two camera lenses are positioned on either side of the laptop, and the background shows a softly lit room with a large window.
A graphic design with various music and art-related symbols in bold yellow, blue, and white colors. Symbols include a saxophone, upright lighter with a flame, speaker icon, paint palette, electric guitar, guitar pick, a hand making the horns gesture, vinyl record, acoustic guitar sound hole, and a drink with popcorn. These elements are arranged in a grid on a blue and white background.
A graphic design with various music and art-related symbols in bold yellow, blue, and white colors. Symbols include a saxophone, upright lighter with a flame, speaker icon, paint palette, electric guitar, guitar pick, a hand making the horns gesture, vinyl record, acoustic guitar sound hole, and a drink with popcorn. These elements are arranged in a grid on a blue and white background.

Prise de parole & formation

  • Coaching en communication orale et media training

  • Formation à la prise de parole authentique, persuasive et incarnée

  • Animation de conférences, ateliers et formations en marketing, branding et storytelling